BUILD YOUR BUSINESS MANAGER NOW
A large number of small companies as well as large ones look at Facebook's Business Manager and grumble at times. There's a lot of information to learn about and much of it is quite technical at first. Since your company will likely be able to complete the most basic tasks in marketing without having to dive too deep (or in any way) in the business manager, it's only natural that a lot of businesses avoid it entirely.
If you're not making use of the Business Manager feature on Facebook (whether deliberately or not) but you're missing numerous opportunities to market your business. Although Business Manager is a must-have to agencies but it provides numerous benefits to companies of all sizes. It can enhance the effectiveness of your marketing and offer new features that have new capabilities.
No matter who you are In this article, we'll try our best to persuade you that this is the perfect time to make the move into Facebook Business Manager. In addition, we'll help you start.
We'll discuss what's Facebook Business Manager, how to begin using it, what its key features are as well as the ways Facebook Business Manager will benefit your company.
What Is Facebook's Business Manager
They can simplify this further by reducing it in order to "manage everything in one place with Business Manager"
The past was not so good. When Facebook advertising first came out, there was no need for a Business Managers since the average business was probably only running only a few ad accounts and Facebook pages as well as a handful of employees who managed these pages. The features on Facebook's Pages were significantly less than they are today; in the past Pages were still brand new. Analytics weren't as advanced as they are today, and tracking pixels weren't available in the same way or even features like dynamic ads in catalogs of products weren't yet in use.
As time passes, we're seeing more companies owning more Pages and cooperating with more agencies, and taking advantage of the fantastic features that are now accessible to us.
In simple terms simply, Facebook's business Manager has become a integrated tool that is available to every Page. It lets you manage your pages, ads and communicate with agents (or in the case of working for an agency, link with clients) and make use of more in-depth features, such as setting your pixels and adjusting the attribution windows you create for your Facebook ads. In this section, you can manage billing, look over security concerns for your brand, organize events, build catalogs of products, and store videos and images on your Pages.
There are many options for the following:
- Ads Manager
- Catalog Manager
- Events Manager
- Attribution
- Business Settings
- Audiences
- Account Quality
- Billing
- Brand Safety
- Business Settings
- Videos and images
All of this all from one menu is much more convenient than distributing them on different websites, and businesses and agencies that have multiple Pages can make use of this business management tool to seamlessly manage all their Pages, or clients' Pages and Ad accounts.
In this moment, you could be overwhelmed by the number of choices available, but don't fret, you don't need to use all of the tools simultaneously and some won't be utilized at all. Other tools you could only need access to one time (like to create the tracking pixels, in the event that there are no modifications required in the future) or might not be required to use them again.
If you are ever stuck, simply use the search feature at the top of your account. And you're done, it'll locate all the tools available to you including ad ads, campaigns, and advertisements all in one spot.
Why Use Facebook Business Manager?
There are some reasons why you should look into the Business Manager feature on Facebook. If you're not sure that you're missing out we'll examine each of them.
The fact that you are required to utilize the device is an excellent reason to make it a priority in our humble opinion.
In the final quarter of 2018 Facebook introduced Business Manager mandatory for all accounts with custom audiences created using email lists.
Anyone who wants to increase performance should use targeted email audiences, such as to build relationships with leads or encourage customers to make a return purchase.
Alternately this list of warm viewers are not included in prospecting for cold traffic.
While audiences can be built by pixel events, audiences are only valid for 180 days while an email audience could be used for a lifetime.
If you're trying to maximize the effectiveness of your marketing, you'll need change into Facebook Business Manager.
Reason #1: Most Advertisers USE
Being required to make use of the software is an excellent reason to make it a priority according to our personal opinion.
The last quarter of 2018 Facebook began making Business Manager mandatory for all accounts with custom audiences created using email lists.
Every advertiser who is looking to improve performance should use targeted email audiences for instance, to keep leads in mind or convince customers to return purchase.
Alternately this list of warm viewers are not included in cold prospecting for traffic.
While audiences can be constructed using pixel events these audiences are only valid for 180 days, whereas an email audience could be used for as long as.
If you're trying to maximize the effectiveness of your advertising , you'll need change into Facebook Business Manager.
This may have happened to you as well: your staff members want to keep their profile separated, and it can be complicated to add more staff members for each of your assets.
This has led to businesses who don't utilize Business Manager creating "grey accounts" in which they create a fake profile with a shared login that is shared by everyone in the company.
We've witnessed Facebook remove fake profiles, and has prevented businesses of accessing personal Facebook pages and ads accounts.
Thankfully , they were able to gain access, but it's an enormous risk which can be prevented by changing into Business Manager.
Reason #2: The Sooner You Switch, The Easier It Is
If you only have an existing Facebook account and a page, or an ad account , adding them to Facebook Business Manager is straightforward. But, as time passes, the amount of assets that your company has is prone to quickly growing.
Perhaps you've established your own Instagram account, then you create an Facebook pixel. Then, you can include new employees and the list goes on.With just a handful of assets, it can be difficult to figure out who has what access to which assets.
In the most extreme instances We've seen franchise companies trying to migrate 100 of their Facebook page, 100 Ad accounts, and hundreds upon hundreds of employees to Business Manager and this becomes an extremely time-consuming and complex project.
If you decide to make the change now, it's much simpler to make a less complex change in the future.
Reason #3: It's More Secure
Marketing is an area with frequent staff turnover, and frequently agencies are employed for only temporary projects. In time, this could lead to security issues with former employees still being able to access.
With all the assets, employees and organizations in one place, it's possible to conduct regular audits to ensure that only the appropriate people have the right level of access.
The most important thing is to put one person responsible for Facebook Business Manager, and make them plan an annual audit.
Each time we sign up the new client, we notice that their agency and employee lists requires a spring cleaning, it's not enough just to have Business Manager installed. You need to be proactive and conduct a monthly audit.
Facebook Business Manager comes with the Security Centre where you can make two-factor authentication mandatory to all your employees (recommended) and it can aid in auditing by alerting you whether any employees are not active.
Reason #4: It's Free
In addition, there is no cost to use Facebook Business Manager however, it lets you access enterprise-level tools that are available for free to every Facebook advertisers.
For instance, you can use Facebook Analytics, for instance. Facebook Analytics tool where you can create an Event Source Group (ESG) comprised of pages, pixels and apps. This allows you to join multiple sources of data to form one analytics dashboard.
Related Bloags:
How To Verify The Facebook Business Manager
What is Facebook Business Manager | Learn about Facebook BM
What Is Facebook Ads | Learn About Facebook Advertising
How To Run Facebook Ads | Proper Way to Run FB Ads
0 Comments