FACEBOOK BUSINESS MANAGER
If you're your own agency, and Facebook is one of the most popular platforms to advertise for clients it is recommended that you thoroughly train your staff and informing your client on how you'll use Facebook. Because clients will be able to the ability to access their account Setting expectations and informing all parties involved will avoid confusion or unauthorised changes to your campaign.
- Step 1: Select the primary administrator
Before you begin the process of setting up an account for your business Manager accounts, you will need to select the right person to handle it. Most of the time it will be the primary administrator of the account.
Who the principal administrator is will vary between brands. For smaller businesses that could comprise the CEO, or the business owner. For larger businesses this could be the CMO or marketing director and social media director.
The person in charge is accountable to invite users, giving the users access to control their work pages or accounts as well as creating the billing details (if required).
We suggest that you have more than one administrator account in the event of employees leaving the company, or any other unanticipated problems that may arise.
- Step 2. Register your account.
Facebook is great at helping users through the process but be sure to follow the steps. Begin by visiting the Business Manager home page. After that, you can register your account.
If you click "create an account," you'll be asked to enter the details of your business (including the name of your company, email address and so on. ).
You'll be able to add additional details within Business Manager, in "Business Settings > Business Info" on the menu dropdown.
Remember to confirm your account using your email address for the full access to Business Manager.
- Step 3. Connect your pages, people and your products
Once you've got your first Facebook Business Manager account set up, you will see an account that appears like this
In this step you'll need to create a Facebook business Page to your account. This is necessary for the majority of kinds of advertisements on Facebook. You need to have access to at least one business account or else, you'll be required to create a new page in order to finish this step.
Keep in mind that this is your Business profile and it's not your Facebook personal profile. Additionally, ensure you have any Instagram accounts owned by your company are connected to your Facebook profile, making sure that these accounts are linked to your Facebook page, too.
Pages can be added to the Business Manager via going through "Settings > Business Assets."
We suggest only giving admin access only to those who need access, such as the CMO of your company or your digital marketing director.
Decide which pages and accounts that the individual can access Be sure to choose the proper job role to allow the person to perform their duties. A description of the roles on pages can be found here.
Pages
Facebook is making it much easier to manage multiple profiles without the need to switch between profiles. So, you'll keep everything you are working on all in one location. You'll also be able to see who has access to the page and the permissions they have to access your company's Facebook page(s).
You can also assign pages to employees by selecting several options that fit the individual's obligations. Keep in mind that you are able to alter this later on.
Ad Accounts
The process of incorporating Facebook advertising accounts is similar to adding users. You can add new ads under "Accounts > Ad accounts."
There are three choices:
- Create ad account:
If you already have an existing account for advertising you'd like to bring it into the Business Manager. Remember, you aren't able to use an account for ad that's controlled by another Business Manager.
- Request access to an ad account:
This service is typically for businesses or agencies that require the ability to access an already-existing client's webpage or an ad account.
- Create a new ad account:
This is a good idea if you've not set up an advertising account prior to.
You can also assign different levels of account access to the users of your page. Here's what roles can have access to on a commercial ad account.
Related Blogs:
How To Get Master in Facebook Business Manager?
How To Verify The Facebook Business Manager
What is Facebook Business Manager | Learn about Facebook BM
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