7 Ways to Use Facebook for Marketing
Facebook remains the top social media platforms, and is the number one place where people meet and share their experiences online. It's more than just a social gathering space for people with friends Facebook can be seen as an opportunity for businesses to advertise their products and services through interactions with users and through self-promotion.
If you're a large company or a local business, Facebook is a powerful marketing tool. It's an excellent platform to keep your customers updated and establish a brand identity and expand your reach.
1. Making the Most of Your Facebook Business Page
A Facebook page can be an effective marketing tool that is free for companies. They allow businesses to identify their brand - not only by providing information about their products and services as well as posting images, links and postings on a page that is customizable to convey a greater sense of a company's character and personality.
The business page you have on Facebook is an excellent place to build your brand's image and showcase your personality. Facebook allows you to unwind the knot a little - don't not be afraid to be humorous.
Then, think about the content your target audience would like to be able to. You can share social media photos video, links, or whatever, as they are connected to your business and is something that your intended customers would appreciate. Make use of Facebook Insights to find out what is most popular with your target audience.
In addition to funny videos of dogs walking around in tiny shoes, a retailer specialising in footwear may write an article on how to determine your foot's size accurately, which kind of shoe inserts work best for various foot pains and more. A good combination of humor, informative sources, and blog posts on your store's updates are the ideal combination.
2. Facebook Advertising: Classic Ads
Facebook provides its own version of advertising through Facebook adsthat appear within the columns of the side on the Facebook website. These ads are known in more detail in the form of Marketplace Ads. They have a headline, text, an image as well as a click-through link to a Facebook page or Facebook app or an external website.
Implementing Facebook advertising in the Facebook advertising strategy can be a possibility to increase the number of views or driving website clicks.
Facebook's advertising features comprise:
- Targeting of demographics by Facebook users based on location, age education, interests, and location.
- The ability to create the budget for advertising.
- Ad testing, where different ad formats are run at the same time to evaluate ads and their designs.
- Built-in measurement tools for ad performance.
- Ability to promote your area of interest is ideal for local businesses.
Facebook doesn't provide information on their advertising CTRs therefore it's hard to gauge how effective Facebook advertisements are actually. We've analyzed our Facebook Ads vs. Google's Display Ads Infographic we discovered that Facebook ads typically have an average CTR of 0.051 percent, and the Average CPC of $0.80 However, businesses' Facebook advertising costs can differ greatly based on the options for targeting and the competition.
Utilizing Facebook advertisements to boost your "Likes" is useful - when a user is a fan of the page they turn into followers for your company page and your posts will be featured on your Facebook News feed.
3. Hosting Facebook Contests
The running of Facebook sweepstakes, contests or promotions is yet another method of marketing on Facebook that could improve the number of followers and brand awareness.
When you're conducting the Facebook contest, you should be aware that contests aren't able to be run via Facebook itself (meaning you cannot solicit likes as entries, or have participants answer questions in the comments or in the comments.) Businesses need to use an app from a third party to create Facebook contests, and then redirect people to this app through your Facebook account.
There are a variety of paid tools that can assist you in this process and there are also free tools. Shortstack has a variety of contest templates that are free provided that your page is under the 2,000 mark. Pagemodo also offers a no-cost option. A lot of third-party Facebook contest apps provide free versions, but the choices are very limited.
4. Facebook Promoted Posts
Facebook Promoted Posts permit Page owners on Facebook pay a fixed fee to ensure that their posts on Facebook reach an amount of people and increase the post's exposure and number of views.
Some companies have asked what is the reason I should pay for ensuring that my blog post is read by those who are my followers? If a person likes my profile, they're bound to be able to see my posts in the newsfeed, right? The answer is no, since it presumes that people spend all day of their lives scrolling through Newsfeeds on Facebook. To ensure the health and safety of your Facebook friends we would like to ensure that this isn't the case!
If one of your fans happens to be browsing their feeds when you share your story, they're likely to be able to view it however there's no guarantee of seeing it whether their news feed is overwhelmed by posts. This is the reason why Promoted Posts comes in - it increases your chance of being featured on the news feed of a user. Promoted posts on Facebook are displayed to current fans, and have the possibility of reaching the friends of those who are followers.
5. Sponsored Stories
Sponsored Stories are an aspect of Facebook advertisement that displays the user's actions like the like of a Facebook Like, for users' friends.
Sponsored Stories is a way to take advantage of its "word of mouth" marketing idea. If a user notices that three of his friends are on the same page it is more likely to be interested. The aim in Sponsored Stories will be to make users do the same thing like their peers. Advertisers may choose to display friends "likes" in the event that they wish to get more page likes, or show those users who've "claimed the offer" when a business needs more people to claim offers, etc.
When the action of the act of a friend like the page or taking advantage of an offer automatically appears on a user's news feed, the posts can disappear. Sponsored Stories are given a higher priority and can be seen in news feeds as well as the right-hand sidebar. Sponsored Stories is the only ad format that is accessible on mobile devices.
Sponsored Stories don't just apply to offers or likes - they can be utilized to play with every Facebook Open Graph app. If a friend just downloaded Scramble On Friends Facebook, Sponsored Stories can let users know that their friend recently participated in the Scramble game.
Facebook states that Sponsored Stories offer 46% more CTRs and 20 percent lower CPCs than normal Facebook advertisements, which makes them a serious option to market on Facebook.
Facebook Sponsored Stories are easily created via the Facebook Ad Create flow. Open Graph Sponsored Stories that include an individual call to action requires advertisers to work with a third-party service.
6. Facebook Open Graph
Facebook Open Graph lets businesses identify the actions of users using their application. The number of interactions posted using Facebook Open Graph every day.
Businesses can design third-party apps that can connect to users and send a notification to Facebook whenever a user takes certain actions with the application. The Facebook's Open Graph allows for creative interactive possibilities that go beyond the traditional "like" as well as "comment." Facebook posts may recommend users to "listen," "taste," "read," - it's up for businesses to come up with their own ideas.
Every time a website or application asks users to sign up to Facebook or sign up to Facebook, it is likely to have to do with connecting users with the Facebook Open graph.
Spotify is an excellent illustration for the way Facebook Open Graph is transforming into an effective Facebook advertising tool.
7. Facebook Exchange (FBX)
Facebook Exchange allows advertisers to benefit from advertising retargeting on Facebook via real-time bidding. Advertisers can target their audiences using web-based history data such as when a person visits the product page of the site of a retailer however, they do not make an order, the retailer will then show an ad for the same item on Facebook by using the FBX.
Although Facebook targeted ads were previously limited in the column to sidebars, more recently the ads are now allowed to be displayed in news feeds, which is the most important Facebook real estate. This is fantastic news for FBX advertisers, as the responses of newsfeed ads are between 10 to 50 times greater than those of ads placed within the correct column.
So how do Facebook Exchange ads perform? Its CTR Facebook Exchange ads is 40 percent lower than that of other retargeting advertisements on the web such as those that are offered through The Google Display Network. Other retargeting advertisements are less expensive, with cost per click costing around more than Facebook advertising that retargets. However, when it comes to cost-per-impression as well as cost-per-click, FBX ads are considerably more affordable, meaning that the financial benefits will depend on your business's requirements. The numbers can fluctuation as FBX advertisements begin to appear more frequently on News feeds.
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