How do you use Facebook Live for your small company
You may be thinking of how you can use Facebook for business, with Facebook Live. If you imagine your audience are fully engaged with the Game of Thrones-like plot twists and turns of your live events or at the very least in love with your tutorials like they are in love with Bob Ross' happy little tree-themed videos, you're certain that the use of Facebook to promote your business is the best next stage in your marketing plan.
Facebook Live promotion
How to advertise your event?
Let your followers that you're broadcasting prior to the time you plan by posting an easy status update that outlines the date and the time you intend to live stream with an announcement on Facebook.
Connectivity:
Ensure you have a reliable connection prior to making your live. Wi-Fi is the best option, but if you're unable to connect, make sure that you have either a 4G or LTE connection. If your connection isn't strong, Facebook will gray out the "Go Live" button.
The location:
follow the most effective practices to shoot video. Find a spot with adequate lighting, free of background noise. Also, make sure the camera is in the right position to take a clear video.
Effective description:
Ensure that you provide a concise explanation of the video. The ability to clearly state the who, what is, where, when and the reason behind your video increases the chance of your Facebook viewers watching, responding to comments, share and like.
Make use of it as content
Take a look at Facebook Live as another form of delivering content. Instead of writing a blog article as well as an ebook you could offer value via videos. Help someone learn what to do, show an example, provide tips and tricks, or showcase your skills. You can also take old articles and post the content via Facebook Live.
Get behind the scenes
Give the audience information that you've never had the chance to communicate previously. Provide them with an "day of the week" glimpse of your business and show the manufacturing process for your products or introduce your employees/business partners or invite them along to an event that you're going to. This is a great occasion for your customers to meet you and gain a greater comprehension of what your company will be about.
Instant Q&A
Let your followers have the opportunity to learn more about your company and receive the information they require by hosting an online Q&A. Be sure to address viewers by name so that they feel confident that their question will be addressed. You could also play around by switching roles to ask your audience members questions. It's an excellent way to receive instant feedback and gain insight into your audience's wants and requirements.
Discuss current subjects
The web is always busy with the latest developments and breaking news. For everything from Pokemon Go to the latest celebrity feud, these in-the-moment happenings provide an opportunity to interact with your readers and begin a conversation. Discuss your ideas or share your knowledge. For instance, you could share some suggestions on how small-sized businesses could benefit from Pokemon Go for marketing or answer a question that is trending such as "Will this housing market bubble explode?" It's a quick and simple way to conduct real-time marketing and to take pictures of viewers.
Host an interview show
A number of businesses have been using Facebook live, in the format of a talk show and have invited guests to speak about their knowledge. Select a new topic every week and inform your audience members know in advance who will be the guest. It's also important to stay regular and air this kind of streaming on the exact date and time each week , so that you get that loyal audience.
Create an Facebook Live poll
The process of creating Facebook Live polls can be complicated because you'll need to create code. A few examples of the types of polls that are most effective the poll include:
Provide respondents with three options to choose a new menu item that viewers could "like" as well as "love" or disapprove of (i.e. "angry")
Which one is better? A boutique that is indie could live stream a video showing models in two different styles and let the viewers decide which one they would like to put in their shop.
Do we need to or should? Do you think of making a huge changes to your company's image? Ask people if they believe it's the right decision.
While you are streaming live, ensure that there is a person in charge of comments. The person in charge should be monitoring your comments, remove any offensive comments and reply to relevant comments in order to build a dialogue. The tone that comes from Facebook Live is informal, so it's best to keep the tone informal and address commenters' names whenever possible. Also, Facebook has some rules concerning Live polls that you need to adhere to so that you don't lose access to the platform So be aware of the rules.
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What Is Facebook Marketing | Learn About FB Marketing
What Is Facebook Ads | Learn About Facebook Advertising
How To Run Facebook Ads | Proper Way to Run FB Ads
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