7 Ways to Use Facebook for Marketing
Facebook is among the main platforms for creating brand awareness and connecting with customers. Facebook marketing is the process of promoting a brand's image and keeping it active on Facebook. Potential customers are already searching for similar businesses to ones you have on Facebook. A well-planned Facebook advertising strategy will be the best way for you to be connected with them.
Facebook has evolved into an avenue that allows businesses to advertise themselves by engaging with their clients and through self-promotion.
If you're a large business or a smaller local company, Facebook is a powerful marketing tool. It's an ideal platform to keep your customers updated build brand recognition, and increase your reach.
- Making the Most of Your Facebook Business Page
A Facebook page can be an excellent free marketing tool for companies. Pages allow companies to advertise themselves , not just by providing information about their products and services as well as posting images, links and posts with a custom-designed page that can convey a greater sense of a company's character and personality.
The business page you have on Facebook is a fantastic place to establish your brand's identity and showcase your personality. Facebook lets you break loose from the tie a little - don't be afraid to have fun.
In the end, you must consider the content your target audience would prefer to experience. You can share social media photos video, links, or any other content, so you can as long as it's related to your business and is something that your intended viewers would like. Utilize Facebook Insights to determine the content that resonates with your customers.
- Facebook Advertising: Classic Ads
Facebook offers its own type of advertising using Facebook adsthat appear within the columns of the side on the Facebook website. These ads are known in more detail by the name of Marketplace Ads. They have a headline, text, an image and a click-through hyperlink to a Facebook page or an app for Facebook, or an external website.
Facebook doesn't provide information on their ads' CTRs therefore it's hard to determine how effective Facebook advertisements are actually. Our Facebook Ads vs. Google Display Ads Infographic We found that Facebook ads typically have an average CTR of 0.051 percent, and the average CPC of $0.80 However, businesses' Facebook advertising costs can differ greatly based on the options for targeting and the competition.
Making use of Facebook advertisements to boost the amount of "Likes" can be very useful - when a user is a fan of your profile, they will are followers on your company page and your posts will show up in the Facebook News feed. This means that more users are engaging with your company, building connections that could lead to turning into more conversions in the future.
- Hosting Facebook Contests
Contests, sweepstakes or promotions is a different method of marketing on Facebook that could improve the number of followers and brand awareness.
If you are planning to run an Facebook contest, you should be aware that contests cannot be held by Facebook itself (meaning it's not possible to request likes for entries, or have participants respond to comments and so on.) Businesses need to use an app from a third party to create Facebook contests, and then redirect participants to that app via the Facebook profile.
- Sponsored Stories
Sponsored Stories are a kind of Facebook advertisement that broadcasts the user's actions like the like of a Facebook"like" to users' friends.
Sponsored Stories aims to take advantage of its "word of mouth" marketing idea. If a user notices that three of his friends are on the same page it is more likely to take note. The purpose for Sponsored Stories will be to make users take the identical action as their peers. Advertisers are able to show their friends "likes" if they want more page likes, or show those users who've "claimed this offer" if the business would like to have more customers to take advantage of offers, etc.
Sponsored Stories don't just apply to offers or likes - they can be utilized with every Facebook Open Graph app. If a friend recently downloaded Scramble with Friends, on Facebook, Sponsored Stories can let users know that their friend just completed the Scramble game. Facebook affirms that Sponsored Stories offer 46% more CTRs and 20 percentage lower CPCs compared to regular Facebook advertisements, which makes them a serious option to market on Facebook.
- Facebook Exchange (FBX)
Facebook Exchange lets advertisers take advantage of ad retargeting via Facebook by bidding in real-time. Advertisers can target their audiences by using data from web browsing history such as when a person visits an item page on the site of a retailer however, they do not make purchases, the store could then show an advertisement for the exact product on Facebook using the FBX.
Although Facebook advertising using retargeting was previously restricted in the column to sidebars, more recently the ads are now allowed to be displayed in news feeds, which is the most useful Facebook real estate. This is a great thing for FBX advertisers as responses of newsfeed ads are between 10 to 50 times greater than ads that are placed within the correct column.
Related Bloags:
How To Run Facebook Ads | Proper Way to Run FB Ads
What Is Facebook Ads | Learn About Facebook Advertising
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