8 steps to run Facebook ads
Facebook ads are now available in many forms. They can be used to promote your Page through posts on your Page and actions taken by users or even your own website. Despite Facebook's growing emphasis on native ads and ensuring that users stay on its platform however, you may still be successful in bringing visitors to your site.
The ads on Facebook are targeted towards users by their location, demographics and profile data.
Some alternatives are available only for purchase on Facebook. After you have created an ad you decide on a budget and then bid per click, or a thousand impressions your ad will get.
There Are Few Step For Run Facbook Ads:
- Create an account on Facebook Ads Manager.
- Select an goal.
- Choose your audience.
- Set your budget.
- Make your own ad.
- Check your ads performance metrics.
- Reporting on Facebook ads' performance.
1. Create an account on Facebook using Facebook Ads Manager
The Ad Manager on Facebook is a powerful dashboard that gives users an overview of their ads.In the beginning, the dashboard provides an estimate of the amount you're spending every day. This dashboard has been organized in columns, making it easy to narrow your advertisements to make a customized display of your results. Important numbers such as reach frequency and cost are easily accessible, making reporting on results a simple task.
In order to utilize to use Facebook ads manager, users need to have a Facebook business Page (learn how to set up the page here). This is due to the fact that you cannot make ads on personal profiles.
Follow these steps:
Navigate to https://www.facebook.com/business/tools/ads-manager.
Check your personal information on the setup of your ad account page.
Configure an account for your preferred payment methods.
Save any changes.
Once you have it set up The Ads Manager is the central control point for your Facebook ads.
2. Start making an ad with The Ads Manager of Facebook
When you sign in to the Ads Managerportal, you'll find an overview of your performance dashboard. All of your ad sets, campaigns and ads will be listed along with the results they've generated for your page on Facebook. If you've not yet created an advertisement for your page on Facebook The dashboard will be blank.
To create a new campaign create an ad set, or an an ad using an ad set, or ad through Facebook Ad Manager click on the kind of ad that you are looking to create. Then, select"Create" in the blue "Create" button to far left of the ad type, as illustrated below. As you can see in this image that we're creating the new campaign.
3. Select an goal
Facebook's Ads Manager, as with other social media advertising networks was built with your goals for your campaign in your mind. Before you begin, Ads Manager will prompt you to select an objective of your campaign.
There are eleven different goals to pick from. The list ranges from brand awareness to obtaining installs of your application, to growing the number of people who visit your store.
If you choose one of these options by choosing one of these, you're giving Facebook an concept of what you'd like to achieve so that they can offer you the most appropriate ad options. As you can see in the picture above, Facebook's advertising options comprise:
- Brand recognition
- Reach
- Traffic on websites
- Engagement
- App installs
- Video views
- Lead generation
- Messages
- Conversions
- Catalog sales
- Store traffic
Let's say, as a result the purpose of writing this post, you're hoping to increase visitors to your site. If you select this choice, Facebook will prompt you to input the URL you want to promote. If you're using software for marketing automation ensure that you've created an individual tracking URL that includes UTM parameters to be sure that you're in a position to track. For HubSpot customers it is possible to do this by using the tracking URL Builder.
Once you have selected the option, Facebook will then display the option of ad that is most appropriate for achieving the goal.
4. Choose your audience
The following step should be to define your audience target You could do this for each advertisement set in that same campaign. If you're only beginning with paid advertisements on Facebook you're likely to find that you'll need to test various methods of targeting until you've found an audience that is exactly.
To help to narrow your search the criteria for targeting on Facebook are supported with an audience-specific gauge. This tool , which is located just to left of targeting fields for audience will take every single one of the properties you have selected into account to determine the potential reach numbers.
If you're unsure about choosing one specific target audience instead of a general one, think about your goal. If you're trying to increase traffic, it's likely to target the kind of person you think are likely to be interested in what you have to offer. If you're trying to establish brand awareness or market a popular offering, it's fine to concentrate on a wider target market.
5. Set your budget.
Facebook lets you set a budget on a daily basis or a life-time budget. The way they differ from one another:
Budget for the day. If you'd like your ad to be scheduled to be running all day long then this is the method you'll need to choose. A daily budget implies that Facebook will manage the amount you spend each day. Be aware your daily spending limit that an ad can be put in place is $1.00 USD. The budget must be at minimum 2x the CPC.
Lifetime budget. If you're looking to promote your advertisement for a specific period of time, choose a life-time budget. This means that Facebook will rebalance your spending according to the time frame you've set for the advertisement to run.
For more details on your budgeting needs, go to the advanced options. This option is located to the right of the screen shown above. This section lets you define a few items:
Schedule
Decide if you wish to have your campaign continue to run continuously and immediately, or alter the start and end dates. You can also set the parameters to ensure that your ads be displayed on specific dates and hours during the work week.
Optimization & Pricing
Decide if you would like to bid for your desired clicks, goals, or impressions. (This can affect how your advertisement is shown as well as the amount you pay for it.) In this way you'll be paying for your advertisement to be displayed to individuals who are in your target market and are more likely to take your desired action.
If you don't wish for Facebook to determine optimal bids for your it is recommended to go for bidding manually. This gives you complete control over the amount you're willing to spend per step taken. But, Facebook provides a suggestion price based upon other advertisers and their behavior to provide you with an idea of what you can aim for.
Delivery
Delivery types fall into two categories which are regular and the accelerated. Standard delivery will display your advertisements throughout the day, while accelerated delivery will help you reach a large audience in a short time for ads that are time-sensitive (Note that this type of delivery requires the use of a manual bid price).
6. Make your own ad
How do you envision your advert to appear like? It depends on your initial goal.If you're trying to increase the number of visitors to your site the Ad Manager on Facebook will recommend that you use the "Clicks to Site" advertising choices. It's logical, isn't it?
The ad format is divided into two types: Links and Carousels. This means that you can show a single image ad (Links) or an ad with multiple images (Carousel) featuring up to five images that scroll without additional costs.
7. Check your ads performance metrics
After your ads have started to run it is important to monitor the results. To track their performance you'll need to check two different places two places: the Facebook Ad Manager as well as Your marketing application.
According to Facebook the social network, here are a few of the important metrics to watch at (and the definitions):
Performance. It is possible to further customize the program to include metrics such as the number of outcomes as well as reach, frequency, and impressions
Engagement. It is possible to further customize it to include metrics such as Page likes, engagement on the page and post engagement
Videos. It is possible to customize the site further to include metrics such as video views and average. percentage of video watched
Website. It can be further customized to include metrics such as web actions (all) and checkouts. Payment information purchase information, as well as add items to cart
Apps. The app can further be modified to include metrics such as app downloads and app engagement as well as credit spends mobile app actions and cost per engagement
Events. The event can further be tailored to include metrics like response to events and costs per response to events
Clicks. It is possible to further customize to include metrics such as the number of clicks CTR (click-through rate) and CPC (cost per click)
Settings. It is possible to further customize the settings to include metrics such as the start date, the end date, ad set's title, advertisement ID delivery, bid, and the goal
No matter which of these measures you employ to evaluate the effectiveness of your marketing campaigns, you will find all the data you need from the Ads Management.
When you're analyzing your data, you'll think about your data in four primary ways, based on the level of detail you want to obtain:
- The level of the account
- The campaign stage
- The level of ad is set by the advertiser.
- The level of advertising
- The Account Level
This provides a top-level overview of the results across the entire campaign.
Just go through the advertising manager, and then click Account Overview. There you'll have the ability to modify the metrics you'd like to view drill-down time intervals, and much more.The Campaign, Ad Set, or Ad Level
It is also possible to get more specific in your analysis by looking at the effectiveness of campaigns, as well as the individual advertisements. This will assist you to determine the messages, audience and collateral resonate the most effectively.
All you need to do is click on the Campaigns or Ad Sets or Ads tabs below Account overview in the Ads Manager.
8. Reporting on Facebook advertising performance
Custom reports can be sent by email, too. Here's how you can create it:
- Choose Ads Reporting.
- Select Create Custom Report.
- Open and select the saved report.
Select Save As in the middle of the Save icon. Name your document a title and verify the for Schedule Email.Follow the instructions to modify and confirm your reporting preferences.
Although there's certain to be a myriad of information to be aware of when creating an ad on Facebook that is paid for it is crucial to not lose sight of the bigger image. If you're using URLs that contain particular UTM codes, you'll have an chance to evaluate the effectiveness of your ads across all channels by using an application for marketing.
The tracking of URLs can aid your marketing software in keeping an eye on how many leads you've generated, or even better the number of clients you've gotten from the advertising you've made. This data is helpful in calculating the return on investment of this resource and is also used to determine the overall Facebook advertising strategy.
If you're an existing HubSpot customer who uses our advertising tool, this step is already done for you. You can also make distinctive tracking codes to you Facebook campaign by going to the tracking URL Builder located on the Reports home page. All you have to do is input the URL, link to the campaign, and then select the source you'd like the URL to be linked for in the Sources Report. When your advertisement is live and you start seeing visitors and conversions to your site you'll be able quickly track the number of visits as well as contacts and customers you're getting.
Once you've learned how to create an advertisement, it's time to design one of your own to ensure you can promote your the word about your brand through Facebook and get leads and traffic from the people you want to attract using the site.
Related Bloags:
What Is Facebook Ads | Learn About Facebook Advertising
What is Facebook Business Manager | Learn about Facebook BM
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